Shenzhen Southern Star Intl Co., Ltd   2023-07-03       Source：furnituretoday

MARTINSVILLE, Va. – Hooker Furnishings will make its Atlanta Market debut this July in a 6,500-square-foot showroom in AmericasMart, located on the first floor of Building 1 and open year-round.

“This strategic move demonstrates our commitment to expanding our market share by increasing brand visibility and meeting both new and prospective clients where they prefer to shop,” said Johne Albanese, chief marketing officer of Hooker Furnishings. “Our permanent, year-round space within AmericasMart allows us to showcase a variety of our HF portfolio brands, connect with new and existing retailers, and contribute to our continued growth of the essential interior design channel.”

Featuring a curated selection of products from the company’s eight consumer-facing brands, the Atlanta showroom will be presented with a boutique design approach that merchandises all of the brands together. Featuring some of the company’s newest case goods, modern leather seating and custom, domestic fabric upholstery, brands represented within the space include Hooker Case Goods, Hooker Upholstery, HF Custom, Bradington-Young, M, Sunset West, Pulaski Furniture and SLF.

“We’ve intentionally designed the space to emphasize our diverse range of products and how pieces from our many different brands can work together,” Albanese added. “Adding to this, we will also feature products from our two contract-focused brands, SLH and H Contract, to cater to the Atlanta Market’s broad range of contract architecture and design firms.”

The space will be managed by Rebekah Bowen who previously oversaw showroom operations and interior design at Pasha Furniture and Abbey Hall Interiors, in addition to several years of retail store management. In this new role, she will serve as brand ambassador and subject matter expert for the Atlanta design and trade showroom community, as well as hosting special events in the showroom.

To celebrate the grand opening of the new space, the company will host a ribbon cutting ceremony on July 11 at 11 a.m. as well as a daily happy hour – dubbed “Feeling Peachy? The Daily Fuzz” – July 11-16, beginning at 3 p.m.